We don’t have all the answers as to what you should report on, but our process and cool UX wizardry will get you there faster. Take a moment to plan how you are going to -show- your work, with the right data in a way that is as smooth as silk and as easy to read as your A, B, Cs. As a result , those insights and answers will be easier to see and action, which is the whole point of reporting right?!