What to report on in Google Analytics: avoiding data vomit!

What makes a perfect report ? When you have so many numbers that you can pick, and so many ways to make it look pretty, you can quickly find yourself drowning in analytics data, and have a firehose full of charts and graphs. Analysis paralysis, as it were, dear user.

This template will help you report like a boss, to your boss! 

We don’t have all the answers as to what you should report on, but our process and cool UX wizardry will get you there faster.
Take a moment to plan how you are going to -show- your work, with the right data in a way that is as smooth as silk and as easy to read as your A, B, Cs.
As a result , those insights and answers will be easier to see and action, which is the whole point of reporting right?!