Event Tracking: What do your users do on your site?

Bottom line, you are not a mindreader! You might not know what your users are doing on your website, or how they will respond to your gorgeous website design. That’s it really. Google Analytics is ace and it’ll show you which website pages get visits, -but- Google Analytics won’t track anything additional, apart from the pre-set reports on things like Pageviews, and Time on Page, Bounce Rate etc. Unless of course, you set up Event Tracking and tell the platform to push meaningful information into your account. In the end, Google Analytics is a program, and like all programs, it’s needs to be told what to do.


Bottom line, Google Analytics is a web analytics tool and service that tracks the behaviour of your website visitors as well as the performance of your website through a little piece of code installed on your website pages. What it doesn’t do, is make sense of it!
There are four parts that system works to get your lovely data. Collection, Configuration, Processing and Reporting.
This template is focused on the Collection part of analytics, you need to understand how your Google Analytics account is structured, as it has implications for the data collection in first instance, then configuration and processing, not to mention the reporting that you base your decisions on.
We’ve put together a handy explainer of our House Model© to explain what the account , properties and views are, and how to build your GA house, the right way, so you get the correct data processed.
Want to know if your setup is more apartment, townhouse, or skyscraper? Go get it.


This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!