We would argue that this is not a nice-to-have-bit-of-knowledge to wrap your head around. It’s key to understand the role of each of your marketing channels, you do not want to under or over value channels. The road to Attribution. This template explains what attribution is, without the mind boggling big words that just confuses us, with a nice little customer journey example. You will see our process, told in our coloring in way, about how you want to create an accurate story about how your users are behaving through your marketing channels, and the role the channels have in getting your goals to happen. Sound good? Go forth, download the template and attribute!