What are filters in Google Analytics?
Wondering what filters there are in Google Analytics? We touched on filters when talking about The House Model©, aka, how to correctly structure your Google Analytics account. We like to think of filters as dressing your windows with drapes and blinds, which ultimately change how you see your website data. Filters provide a way for you to change and modify the data that you can see in each view. So they are pretty cool.
How will this template help me?
Another example is to create filters to zoom in on users and sessions from a particular country for instance only looking at traffic from the USA, or the UK.
As you can imagine, filters are really powerful, they can clean up your data so you see only what you want to see, rather than scratching your head in confusion at misaligning data.
Go get our filter explainer template to see how they work in GA.
Join The Coloring in Department and sign up to be the first to know when we go live!