We type our thoughts, fears, dreams, and questions into Google. Just think about all the things you’ve typed into that little search box, and how you might feel if people could see what you were asking our favourite search engine? Maybe a little nervous?

It’s quite telling isn’t it, someone’s search history, and that’s because you know that no one will see it, ever. You can just whip out your phone and find the answer.

As a business, surely you’d want to be found for every stage of the journey?

For all queries?

Of course you would.

Now, how do you do it?
We think it’s a blend of the customer journey, keyword modifiers and a sprinkle of UX customer empathy maps, but that’s a bit of a mouth full so we just called it “The Consumer Cross Stitch” ©, go check it out!