My Google Analytics audits are particularly special –I have been told as much. I honestly really love doing them, why else do you think I have clocked so many over my career. They come in a couple of different flavours if you are interested. I have the good old review, which will answer such elusive questions as; is my data collection breaking the law? Is my marketing working? What’s happening on my website? Why is all my data wrong? As well as advise you on the common, and correct, setup. Stuff like that. More commonly is the big shiny audit, which is, as you might expect – is more intense. It’ll give you a good grip on everything that’s going on with Google Analytics, as well as help you with your measurement strategy. With GA4 now on the horizon, I am being asked to include a review on GA4 configurations and setups, as well as navigating how brands can migrate to GA4. In short, I can look at just your Universal Analytics, just your GA4, or blend the two together.