How does UTM tracking work?
Good question, and you’ve come to the right place.
We’re guessing that you might have already logged into Google Analytics, zoomed to Acquisition> All Channels and maybe made decisions on what you see, only to find out it’s all -so- wrong. Making those ill informed, on the spot marketing decisions, allocating your budgets, to then find out that it’s all big mess, and you have to spend yet more time mopping your tears off your keyboard.
Know what I mean? Yeah, we feel you, we’ve been there.