HOW WILL THIS RESOURCE HELP YOU?
Your marketing could be working well, or it could be a tragedy. In truth, you mostly don’t really know.
Fun story though – you could, really easily.
Because let’s face it, no one really cares about how Google’s Core Reporting API works, or how it fuels your Default Channel Groupings, because…well, why would you? But, spoiler, if you want to know how well your marketing is doing, then you need to know how this stuff works.
That’s what this template is about. Take a lens to your marketing, in the form of Google Analytics.
This template will explain how UTM links work, a handy way to remember (hey there Tracking Triangle) as well as a process and checklist so that you make great decisions on your marketing.