How does UTM tracking work?

Good question, and you’ve come to the right place.
We’re guessing that you might have already logged into Google Analytics, zoomed to Acquisition> All Channels and maybe made decisions on what you see, only to find out it’s all -so- wrong. Making those ill informed, on the spot marketing decisions, allocating your budgets, to then find out that it’s all big mess, and you have to spend yet more time mopping your tears off your keyboard.
Know what I mean? Yeah, we feel you, we’ve been there.


Your marketing could be working well, or it could be a tragedy. In truth, you mostly don’t really know.

Fun story though – you could, really easily.

Because let’s face it, no one really cares about how Google’s Core Reporting API works, or how it fuels your Default Channel Groupings, because…well, why would you? But, spoiler, if you want to know how well your marketing is doing, then you need to know how this stuff works.

That’s what this template is about. Take a lens to your marketing, in the form of Google Analytics.

This template will explain how UTM links work,  a handy way to remember (hey there Tracking Triangle) as well as a process and checklist so that you make great decisions on your marketing.


This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!