Looking for an admin audit template to keep track of Google Analytics setup?
The Consumer Cross Stitch, a new model developed by The Coloring in Department that can be used to identify the types of queries, keywords and modifiers that your audience are typing into Google.
Search is such a high intent channel, you don’t have any other marketing channel where your prospects and customers are in the keyboard based driving seat and actively looking for an answer to their question, or a solution for their problem. This model will help you identify each step of the journey so you can serve up some amazing content that matches their intent.
How will this template help you audit your Google Analytics admin settings?
Computer programs are stupid, humans are smart. If you don’t manage to configure your account properly than you are left with a, data rubbish in = data rubbish out, dynamic.
If you have a poor account setup all the data you have is trashed, and you, dear friends, are losing opportunities, making poor choices, and having a bad time.
When you signup for this template you want to make a copy of it, then make a cup of tea, coffee, lemonade, or. in Jill and Aiden’s case a Gin and Tonic – and settle yourself in for a good old audit.
This template is broken down into tabs focused on Account, Property, and View settings, as well as a deeper dive into your filters and user management.
This audit should feed into your Google Analytics measurement plan and overall Analytics strategy. We’ve found from our last audits that having a to-do-list-tab helped map out who is going to do what is incredibly helpful.
Go check it out, and if you have feedback, just get in touch 🙂
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