Digital Marketing Tips

Here be our rants, ramblings, thoughts, and musings around Digital Marketing. Grab yourself a cup of tea, sit back, and have a little read.

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Ideas for Your Content Marketing

It can be hard to come up with ideas or brainstorm quickly. Do you ever find yourself staring at a blank word document? You have a blog to write (and a deadline!), social media posts to publish, whatever. To help, we have a simple formula.

What KPI’s Would You Take to the Board

What you present and who you are presenting to can make all the difference. In this post I will be sharing with you what Rand Fishkin, Edwina Dunn, Tink Taylor and Jim Sterne said when I asked the following: “If you could only take 5 key performance indicators (KPIs) to the board, what would they be? ”

What Marketing Metrics Matter

How do you build a KPI dashboard for the boss? In the world of your business it’s the numbers that matter. Marketeers need to get better at building our skills to report effectively, not delivering vanity metrics, and flashy pie charts downloaded from our marketing reporting tools, (sorry guys and gals!).

Social Media and Google Analytics Reporting

Here are some quirks to the social media reports in Google, including how it defines social media, how using the wrong medium will stuff up your numbers and knowing that google does not have a defined channel in its core reporting API for paid social or retargeting (I know right!) ….read on to find out more!

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