Digital Marketing Tips
Here be our rants, ramblings, thoughts, and musings around Digital Marketing. Grab yourself a cup of tea, sit back, and have a little read.
It can be hard to come up with ideas or brainstorm quickly. Do you ever find yourself staring at a blank word document? You have a blog to write (and a deadline!), social media posts to publish, whatever. To help, we have a simple formula.
What you present and who you are presenting to can make all the difference. In this post I will be sharing with you what Rand Fishkin, Edwina Dunn, Tink Taylor and Jim Sterne said when I asked the following: “If you could only take 5 key performance indicators (KPIs) to the board, what would they be? ”
How do you build a KPI dashboard for the boss? In the world of your business it’s the numbers that matter. Marketeers need to get better at building our skills to report effectively, not delivering vanity metrics, and flashy pie charts downloaded from our marketing reporting tools, (sorry guys and gals!).
This post is taken from my 10 mistakes in B2B Marketing published on the Smart Insights.This is a free guide for Basic Members, so if you are not a member and you want to read the full thing….. just sign up, all you need is an email address!
Here are some quirks to the social media reports in Google, including how it defines social media, how using the wrong medium will stuff up your numbers and knowing that google does not have a defined channel in its core reporting API for paid social or retargeting (I know right!) ….read on to find out more!
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