Digital Marketing Tips
Here be our rants, ramblings, thoughts, and musings around Digital Marketing. Grab yourself a cup of tea, sit back, and have a little read.
Got a website that sells stuff? Want to track all that ecommerce data inside Google Analytics? Bring your reading eyes this way...
How do we find a positive/healthy work-life balance? We discussed this on a Search Leeds panel.
Curious to know whey UX and Marketing are a Tinder ‘match made in heaven’? Yes? Then walk this way...
In our 1st webinar (*throws confetti*) we talked about how to build dashboards and reports in GA in an easier, less sucky way.
Advanced Segments: Conditions and Sequences .These options allow you to really build out and power up your work and find insights.
What does attribution and the customer journey have to do with each other?
To cut a long story short, everyone has a different perception of paid media, and even more so of its bigger, scarier, better sibling, programmatic ma
Investing in content is worth it, but how can you use Google Analytics to report on content?
What Filters should I use for Google Analytics? We use 3 themes for our filters, read what they are here!
This guest blog post comes from Kayleigh Alexandra at MicroStartups, which is a resource for solopreneurs, startups, and small businesses.
How much time do you invest in setting up a CRM, SEO or social Media Strategy? Loads right?...
Segments in Google Analytics are vital if you want to get better answers to your analytics questions...
We did a webinar for SEMrush on Mistakes in Your Google Analytics Setup That Can...
If you’re thinking about creating a social media strategy for your business you may be tempted...
It’s been an ongoing battle for years now; that social media doesn’t demonstrate a return...
You want goals setup in Google Analytics …….because, well, you like money right?...
Curious about how to track your campaigns in Google Analytics the right way? I hear you...
We have been asking key influencers across the Digital Marketing landscape a number of...
Are you writing and managing a blog or website? Then say hello to your new best friend...
We all know that we should be data driven, heck, it is a buzzword these days! But when you are looking into the abyss of what can look like data vomit
How do you measure content marketing and validate that your work is bringing in the big bucks? You need to be able to tell what content is driving ROI
Make your case by showing how using content marketing can improve your conversion rate and the impact on the bottom line. And there is one thing that
It can be hard to come up with ideas or brainstorm quickly. Do you ever find yourself staring at a blank word document? You have a blog to write (and
What you present and who you are presenting to can make all the difference. In this post I will be sharing with you what Rand Fishkin, Edwina Dunn, Ti
How do you build a KPI dashboard for the boss? In the world of your business it’s the numbers that matter. Marketeers need to get better at building
This post is taken from my 10 mistakes in B2B Marketing published on the Smart Insights.This is a free guide for Basic Members, so if you are not a me
Here are some quirks to the social media reports in Google, including how it defines social media, how using the wrong medium will stuff up your numbe
