Google Analytics Part 2
How to track traffic like a champ!
SEMrush 2nd August 2018
Want to track your inbound traffic, like a champ?
Aiden and Jill did a funky webinar for SEMrush on Thursday 2nd August 9am PT / 5pm BST. Watch the webinar and you will learn…
Tracking your campaigns and inbound traffic is not just a nice to have, it’s a need to survive! You need to know what’s working, what’s bombing, and use data from your analytics to justify your budget and resources, so that you can keep doing super smashing marketing wizardry. And keep your job/clients/friends.
-How Google Analytics actually defines your marketing channels, and how you can make mistakes with the channel definitions
-How UTM tracking codes work, and common mistakes
-What you can do to fix your tracking problems (hurrah!)
-How to tinker with your settings and anything outside of Google’s default setup. (Spoiler, you need to do this, especially if you are doing paid social)
-Who gets the credit for your marketing? What is attribution and how to use it in Google Analytics