In Google Analytics you have a default set of Metrics and Dimensions, which is awesome, no complaints here. But, if you could have more data, better data in your account, would you take it?
It’s like somebody telling you at bar that you can have a double gin and tonic instead of a single, or an extra scoop of ice cream and sprinkles for your pudding? Well, I know what I would say…hell yes!
So, let’s bring this into some sort of relatable context. As you may have guessed from this talk, it’s not just about adding data, but actually creating additional data sets.
In this talk I shared stories and use cases for the audience to understand just what -is- possible in Google Analytics.
If you want our handy Custom Dimension explainer, you can get that little gem here.