Your analytics setup should reflect your business, which is unique, and so the insights you want to get out of it, are also unique. Problem is, with a default set of Metrics and Dimensions you may not get the oomph you want from your GA setup.
That’s where Custom Dimensions and Metrics come in, they are the missing piece to your GA jigsaw.
In this talk, Jill shared her stories and use case studies across different business models, so that you can understand just what *is* possible in Google Analytics.
If you want to check out her templates and explainers, check out our Resources page or see the link below 👇.