How to Report like a God, to the Gods
Spring 2018 | Online Conference
What the hell do users do on your site? Close the knowledge gap with Google Analytics Event Tracking.
Google Tag Manager Events can really supercharge your understanding of what your customers are doing, because whilst it’s great to understand what pages people are looking at on your website, you really want to know what people are doing on your website, and for that you need to set up Event Tracking. Remember “Without Data, you’re just another person with an opinion” – W. Edward Deming. In this talk, Jill shared her stories and a case study of a company that had no event tracking, what they did with it, and how it improved the bottom line.