Would you not want to be found for every stage of the journey? For all queries?
Of course you would.
In this talk Aiden walked through The Consumer Cross Stitch, a new model developed by The Coloring in Department that can be used to identify the types of queries, keywords and modifiers that your audience are typing into Google.
Basically, it’ll be cool.
We also have a free explainer on The Consumer Cross Stitch © for you to download if you want it.