Analytics 2018 and Beyond
22nd February 2018 | Online Conference
DTD Online Conference
Jill Quick joined Pierre Far at the DTD Conference in 2018 to talk about how customer journeys need to be at the heart of your web analytics.
They shared tips and tricks on how to create customer journeys and why they are so critical.
How to assign user-centric success and failure metrics for each step, and then instrument web analytics to measure them.
This awesome talk finished by sharing insights on the different ways analytics can fail to deliver, for example covering topics on wrong/missing instrumentation, no one looking at the data analytics blocking leading to missing data and what you can do about these failures.