All Wood, No Trees: Technical Search is A Blunt Axe Without Content to Sharpen It
April 2019 | Event
“Ok Google, analogies about bandaids and bullet wounds.”
We need to be smarter than this, because if we are are not careful we’ll be using new technology, new tools, and new skills to the detriment of our brands, products and businesses. Realistically, there isn’t a clear cut way to fell the forest – but we can get damn close if we just work together on creating genuinely valuable content and experiences for people.
This talk explored just that, how to be better together, cut down some trees, and not get a face full of splinters in the process.