Your A[B] Team - Who Should Test That

Most tests don’t fail, and most don’t succeed either, most tests – never get run. This talk, from Aiden @ The Coloring In Department, will explore the complex roles, responsibilities, and recommendations that make a great (or terrible) testing team – as well as how and why tests never even get tried as a result.

AWESOME THINGS YOU’LL GET

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high
octane

We deliver high energy, highly engaging, and highly involving talks for big and small businesses.

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high
fidelity

We create incredibly interactive talks, which tend to include a lot of custom animations and illustrations. We don’t do bullet points.

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high
relevance

We ensure that the talk is the right fit for the audience, and spend a lot of time making sure we are just right for the conference too.

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high
ACTIONABILITY

Templates, plans, processes – in support of the talk. Free, and ungated.

COOL THINGS WE'LL TALK ABOUT

We talk an awful lot about what we should be testing, is it copy, landing pages, an image here or there? And let’s be honest, we get all excited.

Then we get onto the big question,“how should we test that?”

You know what to do, you’ve got the growth mindset down – but – it turns out the impact you dreamt is a project plan, a missing team member, a quarter, or a development cycle away. Slightly less excited now.

You still get sign off, you’ve got it all figured out, you are testing this asset and that asset, and you’ve gotten a good idea how. Here’s a biggie though – who’s going to do it? Is there capacity? Is there a cross functional appetite? Is this even your responsibility?

There are many old adages about tests failing and succeeding, as well as more than a little advice around what to do about them from there.

The reality is though, most tests never failed, never succeeded; they were never even tried. Why you think, why you?

Oh well. You barely have time to do your own job, you didn’t want to do it anyway, it’s not your fault, it isn’t even your problem.

This talk will help you navigate the vague, complex, often impenetrable world of roles and responsibilities so that thing you wanted to change, that problem that wasn’t even yours, that dream you dreamt, gets off the starting blocks.

Find your A Team, get that rubber on the road – and get where you are destined to go.

PEOPLE WHO'VE BEEN NICE TO US

Tiffany Da Silva

“Honestly, among the most enjoyable, and actionable speakers I’ve ever seen. They easily light up a stage, and it probably doesn’t hurt that they are lovely people too!”

Barry Adams

“They are always really engaging, really informative, and really suck the audience in — which is no mean feat with a large and diverse group of attendees in mind.”

Mark Scully

“Hands-down guaranteed to be some of the best-rated speakers at your event. The Coloring In Department are without a doubt, among the smartest and most authoritative speakers in the industry.”

You’ll be in good company

LOOK AT THE GOODS

IF YOU’D LIKE TO HAVE A LOOK AT THE TALKS WE’VE DONE IN THE PAST, OR RECORDINGS OF THOSE TALKS, OR IF YOU’D LIKE TO “BORROW” SOME GENIUS – YOU’LL FIND IT HERE!