How to create a social media strategy?

How to create a social media strategy?

If you’re thinking about creating a social media strategy for your business you may be tempted by jumping in straight away, picking all the latest en vogue social media platforms – and you’re done. Before you jump in it’s always worth spending some time to...
What is the impact of social media?

What is the impact of social media?

It’s been an ongoing battle for years now; that social media doesn’t demonstrate a return on investment. Ever more important that we reflect upon it as the year comes to a close; and strategies for a shiny new year come to the fore. A friend and client recently asked...