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Google Analytics Campaign Tracking

How does UTM tracking work?

Good question, and you’ve come to the right place.
We’re guessing that you might have already logged into Google Analytics, zoomed to Acquisition> All Channels and maybe made decisions on what you see, only to find out it’s all -so- wrong. Making those ill informed, on the spot marketing decisions, allocating your budgets, to then find out that it’s all big mess, and you have to spend yet more time mopping your tears off your keyboard.
Know what I mean? Yeah, we feel you, we’ve been there.

HOW WILL THIS RESOURCE HELP YOU?

Your marketing could be working well, or it could be a tragedy. In truth, you mostly don’t really know.

Fun story though – you could, really easily.

Because let’s face it, no one really cares about how Google’s Core Reporting API works, or how it fuels your Default Channel Groupings, because…well, why would you? But, spoiler, if you want to know how well your marketing is doing, then you need to know how this stuff works.

That’s what this template is about. Take a lens to your marketing, in the form of Google Analytics.

This template will explain how UTM links work,  a handy way to remember (hey there Tracking Triangle) as well as a process and checklist so that you make great decisions on your marketing.

WHICH COURSE IS THIS FROM?

This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!

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Google Analytics Account Structure

What is a view, property and account in Google Analytics?

Ready to get your house in order? As in your analytics house? Great. When we first learned about account structure in Google Analytics (GA) it kinda ruined our minds a little, so we came up with The House Model© to help work out what the right structure should be for your business. We likes houses.

HOW WILL THIS RESOURCE HELP YOU?

Bottom line, Google Analytics is a web analytics tool and service that tracks the behaviour of your website visitors as well as the performance of your website through a little piece of code installed on your website pages. What it doesn’t do, is make sense of it! There are four parts that system works to get your lovely data. Collection, Configuration, Processing and Reporting. This template is focused on the Collection part of analytics, you need to understand how your Google Analytics account is structured, as it has implications for the data collection in first instance, then configuration and processing, not to mention the reporting that you base your decisions on. We’ve put together a handy explainer of our House Model© to explain what the account , properties and views are, and how to build your GA house, the right way, so you get the correct data processed. Want to know if your setup is more apartment, townhouse, or skyscraper? Go get it.

WHICH COURSE IS THIS FROM?

This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!