How to use segments in Google Analytics

How to use segments in Google Analytics

How to use Segments in Google Analytics? Why should you be using Segments in GA? Looking at all of your Google Analytics data at once sucks like a sour lemon. If you don’t segment the data, you’ll never find the good, the bad, or the wonderful. Plus, we all know that...
The Consumer Cross Stitch ©

The Consumer Cross Stitch ©

The Consumer Cross Stitch © The Consumer Cross Stitch, a new model developed by The Coloring in Department that can be used to identify the types of queries, keywords and modifiers that your audience are typing into Google. Search is such a high intent channel, you...
What Are Custom Dimensions In Google Analytics

What Are Custom Dimensions In Google Analytics

What are Custom Dimensions and Metrics in Google Analytics? Ok, so everyone who has a GA account gets the same set of Dimensions and Metrics to play with, but what if you could tailor your analytics to work harder for you? This is what Custom Dimensions and Metrics...