Category: Resources pages

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Data Import Google Analytics

How does Data Import work in Google Analytics? 

Data Import is underused, in our humble opinion. 
Data Import lets you upload data from external sources and combine it with data you collect.
Which is – awesome!
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HOW WILL THIS RESOURCE HELP YOU?

This free to download PDF explainer will help you wrap your head around Data Import.

What is is, how you can use it. It is all in here.

As well as explaining the different types of data you can import into Google Analytics.

If you like this, you should check out our Online Google Analytics Course. We have a whole module that dives into the more advanced features of Google Analytics.

WHICH COURSE IS THIS FROM?

This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!

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Ecommerce Tracking Google Analytics

How does Ecommerce Tracking work in Google Analytics?

If you have a website where you are selling stuff. As in, I would have the ability to go to your website, add to cart, give you my credit card details and pay you for the order. Then you need to set up ECommerce Tracking. Beyond the advice of ‘turning the toggle to ON’… how does it work, and how do you get the analytics data goods inside your account?
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HOW WILL THIS RESOURCE HELP YOU?

If you are selling things on your website and you want to know the difference between basic and enhanced ecommerce?
You should download this resource.
If you want to know what types of data you could have with basic and enhanced ecommerce?
Yeah, you should totally have a look at this resource.
And, if you want to check what the steps are to get your ecommerce data inside your reports?
You got it, just click on the ‘I want it’ button and it is yours.
But wait, there is more! If you really, really want to know more, we have a nice blog post just for you. Head this way my analytics knowledge-seeking friend. 

WHICH COURSE IS THIS FROM?

This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!

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How to use segments in Google Analytics

How to use Segments in Google Analytics?

Why should you be using Segments in GA?

Looking at all of your Google Analytics data at once sucks like a sour lemon. If you don’t segment the data, you’ll never find the good, the bad, or the wonderful.

Plus, we all know that your customers take different journeys on your awesome website, so you want to know how your marketing channels perform, and how to find your best customers, as well as how to enhance channels and help customers that are struggling.

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HOW WILL THIS RESOURCE HELP YOU?

Segments are also useful because they allow you to dig deep into questions. Questions that are likely going to appear in your mind as you get on with the business of looking at your reports.

For example. In our module on the reporting interface, one of the demo use cases we talked about looked at demographics. We found that whilst we had more male users, the ladies spent more. So you may start to think, what did they buy? What cities are they from? What marketing channels brought them in? What content did they look at?
To get those answers you could create a Segment to only show users that match the demographic dimensions and metrics that are of interest to you.
This template will explain why you should get excited about Segments, the Pro’s and Con’s of Segments. It explains the very important concept of scope, and how a Session Segment is different from a User Segment.

WHICH COURSE IS THIS FROM?

This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!

CHECK IT OUT
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What are Filters in Google Analytics?

What are filters in Google Analytics?

Wondering what filters there are in Google Analytics? We touched on filters when talking about The House Model©, aka, how to correctly structure your Google Analytics account.  We like to think of filters as dressing your windows with drapes and blinds, which ultimately change how you see your website data.  Filters provide a way for you to change and modify the data that you can see in each view. So they are pretty cool.

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HOW WILL THIS RESOURCE HELP YOU?

Essentially, you are tweaking the data so you see what you want to see inside your reporting views. They take out the stuff you don’t want, or include the bits that you do.

Common examples for filters in Google Analytics are removing staff, if you have a static IP address and lots of staff all going to your website every day, they’ll show up as users and sessions, and that’s going to mess up your data.
Another example is to create filters to zoom in on users and sessions from a particular country for instance only looking at traffic from the USA, or the UK.
As you can imagine, filters are really powerful, they can clean up your data so you see only what you want to see, rather than scratching your head in confusion at misaligning data.
Go get our filter explainer template to see how they work in GA.

WHICH COURSE IS THIS FROM?

This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!

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The Consumer Cross Stitch ©

The Consumer Cross Stitch ©

The Consumer Cross Stitch, a new model developed by The Coloring in Department that can be used to identify the types of queries, keywords and modifiers that your audience are typing into Google.

Search is such a high intent channel, you don’t have any other marketing channel where your prospects and customers are in the keyboard based driving seat and actively looking for an answer to their question, or a solution for their problem. This model will help you identify each step of the journey so you can serve up some amazing content that matches their intent.

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HOW WILL THIS RESOURCE HELP YOU?

We type our thoughts, fears, dreams, and questions into Google. Just think about all the things you’ve typed into that little search box, and how you might feel if people could see what you were asking our favourite search engine? Maybe a little nervous?

It’s quite telling isn’t it, someone’s search history, and that’s because you know that no one will see it, ever. You can just whip out your phone and find the answer.

As a business, surely you’d want to be found for every stage of the journey?

For all queries?

Of course you would.

Now, how do you do it?
We think it’s a blend of the customer journey, keyword modifiers and a sprinkle of UX customer empathy maps, but that’s a bit of a mouth full so we just called it “The Consumer Cross Stitch” ©, go check it out!

WHICH COURSE IS THIS FROM?

This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!

CHECK IT OUT
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Event Tracking: What do your users do on your site?

Event Tracking: What do your users do on your site?

Bottom line, you are not a mindreader! You might not know what your users are doing on your website, or how they will respond to your gorgeous website design. That’s it really. Google Analytics is ace and it’ll show you which website pages get visits, -but- Google Analytics won’t track anything additional, apart from the pre-set reports on things like Pageviews, and Time on Page, Bounce Rate etc. Unless of course, you set up Event Tracking and tell the platform to push meaningful information into your account. In the end, Google Analytics is a program, and like all programs, it’s needs to be told what to do.
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HOW WILL THIS RESOURCE HELP YOU?

Bottom line, Google Analytics is a web analytics tool and service that tracks the behaviour of your website visitors as well as the performance of your website through a little piece of code installed on your website pages. What it doesn’t do, is make sense of it!
There are four parts that system works to get your lovely data. Collection, Configuration, Processing and Reporting.
This template is focused on the Collection part of analytics, you need to understand how your Google Analytics account is structured, as it has implications for the data collection in first instance, then configuration and processing, not to mention the reporting that you base your decisions on.
We’ve put together a handy explainer of our House Model© to explain what the account , properties and views are, and how to build your GA house, the right way, so you get the correct data processed.
Want to know if your setup is more apartment, townhouse, or skyscraper? Go get it.

WHICH COURSE IS THIS FROM?

This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!

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What Are Custom Dimensions In Google Analytics

What are Custom Dimensions and Metrics in Google Analytics?

Ok, so everyone who has a GA account gets the same set of Dimensions and Metrics to play with, but what if you could tailor your analytics to work harder for you? This is what Custom Dimensions and Metrics does for you, it gives you the option to create your OWN dimensions.
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HOW WILL THIS RESOURCE HELP YOU?

You will use the shiny Custom Dimensions and Metrics to either:

A: Give more context to a dimension in Google Analytics.
Or

B: Pop your own data into Google Analytics to get answers to your questions faster.

Think about it, you have data that sits in another database, a CRM, even an excel sheet. Linking them together and getting them into GA will get you to blissed out marketing nirvana, in the context of analytics of course. We will not lie to you, this is advanced analytics and you need to get this done by someone who knows what they are doing. You wouldn’t have your friendly gardener do open heart surgery on you…


This template is a visual guide, with some example use cases, of actually using this very clever, very useful, but very under utilized option for GA. We also have a process, from a marketing/ business point of view, you want to focus on step 1 and step 2. Want to see what you are missing? Go get our little template, with some big ideas!

WHICH COURSE IS THIS FROM?

This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!

CHECK IT OUT
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What Does Attribution Mean In Google Analytics

Attribution…bit of a big word to say, “who gets the credit for your marketing?”

Should you care? We think yes. OK, here’s a question for you. Did you know that the Acquisition report in Google Analytics uses 1 of 7 available attribution models? It boggled our mind the 1st time we dug into this topic, and moved our mindset, to understand how GA actually credits our marketing efforts.
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HOW WILL THIS RESOURCE HELP YOU?

We would argue that this is not a nice-to-have-bit-of-knowledge to wrap your head around. It’s key to understand the role of each of your marketing channels, you do not want to under or over value channels. The road to Attribution. This template explains what attribution is, without the mind boggling big words that just confuses us, with a nice little customer journey example. You will see our process, told in our coloring in way, about how you want to create an accurate story about how your users are behaving through your marketing channels, and the role the channels have in getting your goals to happen. Sound good? Go forth, download the template and attribute!

WHICH COURSE IS THIS FROM?

This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!

CHECK IT OUT
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Google Analytics Goals

Goals, goals & more goals

Bottom line, all websites should have Google Analytics set up, with Goals – but are often without.

Why? You will , at some point, have to move beyond looking at visits and actually start to see how your marketing and website content is working towards making your visitor convert, and by convert we mean, doing the thing you need them to do so you are still in business!

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HOW WILL THIS RESOURCE HELP YOU?

This template is less, how to create goals, which actually doesn’t take as long as you may think, but rather, looks at the strategic lens of which goals (and types) you should have in your Google Analytics.

You will of course want to map out your big-hitter-business-will-go-under-if-we-don’t-get them-done type goals, but don’t forget about the smaller goals that lead up to your big ones..

To help, we’ve created TIMER©, this is a way for you to think about the customer journey in terms of those all important profitable customer interactions, and data points that will be, oh so very helpful, when it comes to doing some analysis.

Teaser, represents the people who are flirting with you, they arrive on your site and scroll down a page, maybe look through some pictures, then they hard bounce out of your site! Bye!

Investment, they are “investing” their time with you, not quite converting but slowly giving more of a damn about you. Maybe watching some of your video, downloading a pdf, or adding something to basket. It’s the little things.

Meaningful, they are doing what you really need them to do, your big hitting, if they don’t do them, we will go out of business goals. Dollar, cash, money.

Engaged, your users are happy (and unhappy) people who are really engaging with your brand after a big goal completion, think referring a friend or leaving a review. You can’t have enough friends.

Retention, the circle of life and all that, you have to consider some retention goals, do they come back, repeat the process? Think signing back in, or cross/upselling. Also known as post acquisition in some circles.

Go get the template to get a nice explainer of TIMER!

WHICH COURSE IS THIS FROM?

This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!

CHECK IT OUT
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Google Analytics Reporting

What to report on in Google Analytics: avoiding data vomit!

What makes a perfect report ? When you have so many numbers that you can pick, and so many ways to make it look pretty, you can quickly find yourself drowning in analytics data, and have a firehose full of charts and graphs. Analysis paralysis, as it were, dear user.
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HOW WILL THIS RESOURCE HELP YOU?

We don’t have all the answers as to what you should report on, but our process and cool UX wizardry will get you there faster. Take a moment to plan how you are going to -show- your work, with the right data in a way that is as smooth as silk and as easy to read as your A, B, Cs. As a result , those insights and answers will be easier to see and action, which is the whole point of reporting right?!

WHICH COURSE IS THIS FROM?

This one is from our amazing, comprehensive, Google Analytics course. There are many other editable templates in there that will support this resource, we just thought we’d give you a sneak peak at some of the things you should expect. You’ll find more information on how it’s applied in our zero to hero Google Analytics Course!

CHECK IT OUT