by Jill Quick | Oct 4, 2019 | Resources pages
How to use Segments in Google Analytics? Why should you be using Segments in GA? Looking at all of your Google Analytics data at once sucks like a sour lemon. If you don’t segment the data, you’ll never find the good, the bad, or the wonderful. Plus, we all know that... 
by cid-admin | Mar 3, 2019 | Resources pages
What are filters in Google Analytics? Wondering what filters there are in Google Analytics? We touched on filters when talking about The House Model©, aka, how to correctly structure your Google Analytics account. We like to think of filters as dressing your windows... 
by Jill Quick | Sep 17, 2018 | Resources pages
The Consumer Cross Stitch © The Consumer Cross Stitch, a new model developed by The Coloring in Department that can be used to identify the types of queries, keywords and modifiers that your audience are typing into Google. Search is such a high intent channel, you... 
by cid-admin | Aug 30, 2018 | Resources pages
Event Tracking: What do your users do on your site? Bottom line, you are not a mindreader! You might not know what your users are doing on your website, or how they will respond to your gorgeous website design. That’s it really. Google Analytics is ace and it’ll show... 
by cid-admin | Jun 5, 2018 | Resources pages
What are Custom Dimensions and Metrics in Google Analytics? Ok, so everyone who has a GA account gets the same set of Dimensions and Metrics to play with, but what if you could tailor your analytics to work harder for you? This is what Custom Dimensions and Metrics... 
by cid-admin | Jun 5, 2018 | Resources pages
Attribution…bit of a big word to say, “who gets the credit for your marketing?” Should you care? We think yes. OK, here’s a question for you. Did you know that the Acquisition report in Google Analytics uses 1 of 7 available attribution models?... 