Favourite Metrics from Influencers

Favourite Metrics from Influencers

What is Your Favourite Digital Marketing Metric? We have been asking key influencers across the Digital Marketing landscape a number of questions around digital marketing metrics. Questions like, what are your favourite metrics? What top metrics would you take to the...
How to Turn Data into Insights

How to Turn Data into Insights

Data Driven Marketing: A starting point How do you turn data into insights? We all know that we should be data driven, heck, it is a buzzword these days! Yet so many of us are ‘data rich, insight poor’. But when you are looking into the abyss of what can look like...
How Can You Measure Content Marketing ROI

How Can You Measure Content Marketing ROI

How do you measure content marketing and validate that your work is bringing in the big bucks? We all want more bang for our content buck, but unfortunately we’re not mind readers (sigh). Making your life as a marketer that little bit harder. You need to be able to...
What KPI’s Would You Take to the Board

What KPI’s Would You Take to the Board

How do you know what KPI’s to choose to take to the board or your investors? When the big boss calls you in and asks to see the latest marketing KPIs. Do you skip along to the office all bright-eyed and bushy-tailed or shudder at even the thought of this very task?!...
What Marketing Metrics Matter

What Marketing Metrics Matter

How do you build a KPI dashboard for the boss? In the world of your business it’s the numbers that matter. Marketeers need to get better at building our skills to report effectively, not delivering vanity metrics, and flashy pie charts downloaded from our marketing...