What is Data Import?

What is Data Import?

Data Import: What it is and how can you use it? Data Import is underused, again in our humble opinion. If the previous lesson was to get you to think about creating new dimensions and metrics, Data Import lets you upload data from external sources and combine it with...
Content-Marketing

Content-Marketing

Think of Google Analytics as a bunch of instruments. Sometimes you try and compose something and it sounds, well, awful. Get it right on the other hand, and you’ll find yourself with a song that gets everyone moving, and gets you a record deal – ‘Oh, hi marketing...
How does ecommerce tracking work?

How does ecommerce tracking work?

How does Ecommerce Tracking work in Google Analytics? If you have a website where you are selling stuff. As in, I would have the ability to go to your website, add to cart, give you my credit card details and pay you for the order. Then you need to set up ECommerce...
Reporting Tutorial

Reporting Tutorial

The aim of the Google Analytics, game, of course, is to see insights and make changes and recommendations to your website and marketing.  Those recommendations need to be both justified, reported on, and most importantly, correct. I think we can all agree that...
Advanced Segments: Conditional and Sequences

Advanced Segments: Conditional and Sequences

Why you should use Segments in Google Analytics Looking at all of your Google Analytics data at once sucks like a sour lemon. If you don’t segment the data, you will never find the good, the bad, or the wonderful. Plus, we all know that customers take different...
Attribution Across the Customer Journey

Attribution Across the Customer Journey

Right, as marketing folk we -know- that our customers take their own unique journey, and their intent at each stage of their journey will change -only- when they are ready to move to the next stage in the relationship. The problem is that reporting and Return On...