Kick Point Playbook- Dana DiTomaso
Dana DiTomaso, the Founder and Lead Instructor at Kick Point Playbook, and I sit down to answer how you can craft an effective measurement strategy for digital marketing analytics. I discuss the importance of asking the right questions before developing a measurement plan, ensuring relevant data collection, and tailoring reports to suit various stakeholders' needs.
In this webinar, Dana and I discuss the transition to GA4, data maturity within organizations, and creating actionable reports. Learn practical tips on improving data analysis through scoping surveys, understanding business objectives, and employing creative data visualization techniques. The webinar aims to help participants improve their current measurement strategies and spark new ideas for enhancing data usability to reduce reliance on generic analytics approaches.