Get Ready for this New Era of Google Analytics
Hosted by- The Big Lift
"The shift to GA4 is akin to upgrading from driving a car to piloting a helicopter". Join me on #theBigLift podcast as I talk to John Fleming on how the transition to GA4 can revolutionise the way your business gathers and utilises data. While the transition phase may pose challenges, those who familiarise themselves with GA4 stand to gain fresh insights through actionable solutions. I touch on how leveraging advanced segment and audience-building tools within GA4 can empower businesses to craft strategic measures, providing a unique perspective for sustainable growth.