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Jill Quick

Beyond the Data Fog: Clear-Cut Strategies for GA4 and A/B Testing Success

It has been nearly 4 years since GA4 launched and if you are still a little foggy on why the numbers do not match your expectations you are not alone. Our panel will unpack the challenges and common pitfalls of GA4 migration. You will learn about the widespread confusion surrounding the data model and attribution. Understand the critical role of hypothesis-driven testing and how to interpret results accurately, even when faced with data discrepancies across platforms. Explore the latest in consent management, including Consent Mode V2, and its implications for your data and analytics strategies and how you can leverage these in your testing programme.





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