Favourite Metrics from Influencers

Favourite Metrics from Influencers

What is Your Favourite Digital Marketing Metric? We have been asking key influencers across the Digital Marketing landscape a number of questions around digital marketing metrics. Questions like, what are your favourite metrics? What top metrics would you take to the...
Google Analytics: 5 Awesome Ideas To Focus On

Google Analytics: 5 Awesome Ideas To Focus On

Are you writing and managing a blog or website? Then say hello to your new best friend: Google Analytics Google Analytics: those two words sound shivers down most marketers spine. For many of you, it’s a maze, a web of complicated data, “tough beans!” some may say....
What KPI’s Would You Take to the Board

What KPI’s Would You Take to the Board

How do you know what KPI’s to choose to take to the board or your investors? When the big boss calls you in and asks to see the latest marketing KPIs. Do you skip along to the office all bright-eyed and bushy-tailed or shudder at even the thought of this very task?!...
What Marketing Metrics Matter

What Marketing Metrics Matter

How do you build a KPI dashboard for the boss? In the world of your business it’s the numbers that matter. Marketeers need to get better at building our skills to report effectively, not delivering vanity metrics, and flashy pie charts downloaded from our marketing...