What are the best website goals?

What are the best website goals?

You want goals setup in Google Analytics …….because, well, you like money right? You want to have some kind of measurable purpose or outcome, that line in the sand, those conversion rates to give you some context on how well your website is doing to meet your...
Favourite Metrics from Influencers

Favourite Metrics from Influencers

What is Your Favourite Digital Marketing Metric? We have been asking key influencers across the Digital Marketing landscape a number of questions around digital marketing metrics. Questions like, what are your favourite metrics? What top metrics would you take to the...
Google Analytics: 5 Awesome Ideas To Focus On

Google Analytics: 5 Awesome Ideas To Focus On

Are you writing and managing a blog or website? Then say hello to your new best friend: Google Analytics Google Analytics: those two words sound shivers down most marketers spine. For many of you, it’s a maze, a web of complicated data, “tough beans!” some may say....