Advanced Segments: Conditional and Sequences

Advanced Segments: Conditional and Sequences

Why you should use Segments in Google Analytics Looking at all of your Google Analytics data at once sucks like a sour lemon. If you don’t segment the data, you will never find the good, the bad, or the wonderful. Plus, we all know that customers take different...
Attribution Across the Customer Journey

Attribution Across the Customer Journey

Right, as marketing folk we -know- that our customers take their own unique journey, and their intent at each stage of their journey will change -only- when they are ready to move to the next stage in the relationship. The problem is that reporting and Return On...