How to create a social media strategy?

How to create a social media strategy?

If you’re thinking about creating a social media strategy for your business you may be tempted by jumping in straight away, picking all the latest en vogue social media platforms – and you’re done. Before you jump in it’s always worth spending some time to...
What is the impact of social media?

What is the impact of social media?

It’s been an ongoing battle for years now; that social media doesn’t demonstrate a return on investment. Ever more important that we reflect upon it as the year comes to a close; and strategies for a shiny new year come to the fore. A friend and client recently asked...
How to Turn Data into Insights

How to Turn Data into Insights

Data Driven Marketing: A starting point How do you turn data into insights? We all know that we should be data driven, heck, it is a buzzword these days! Yet so many of us are ‘data rich, insight poor’. But when you are looking into the abyss of what can look like...
How Can You Measure Content Marketing ROI

How Can You Measure Content Marketing ROI

How do you measure content marketing and validate that your work is bringing in the big bucks? We all want more bang for our content buck, but unfortunately we’re not mind readers (sigh). Making your life as a marketer that little bit harder. You need to be able to...