How to create a social media strategy?
If you’re thinking about creating a social media strategy for your business you may be tempted by jumping in straight away, picking all the latest en vogue social media platforms – and you’re done. Before you jump in it’s always worth spending some time to...
What is the impact of social media?
It’s been an ongoing battle for years now; that social media doesn’t demonstrate a return on investment. Ever more important that we reflect upon it as the year comes to a close; and strategies for a shiny new year come to the fore. A friend and client recently asked...
How to Turn Data into Insights
Data Driven Marketing: A starting point How do you turn data into insights? We all know that we should be data driven, heck, it is a buzzword these days! Yet so many of us are ‘data rich, insight poor’. But when you are looking into the abyss of what can look like...