Hello, and welcome. My name is Jill, and I run The Coloring in Department. I focus on all things involved in measurement. From Google Analytics (UA and GA4), to data visualisation, reporting and BigQuery.

I help brands get the most out of their measurement strategy through training, audits, troubleshooting and consulting.

How Can I Help You?

When I work with my clients, there is usually a need that triggers them to reach out to me and book my services. Does any of this sound familiar? 

You have a GA account setup, and for whatever reason, you are not happy with the data and feel like it needs a look over. 

My GA audits aim to find opportunities to improve your insights from your GA account, close off any blind spots, and fix any issues you may have with your data collection.

I have been doing Google Analytics reviews and audits as an independent consultant since 2012, and have unpicked (and restitched) the accounts of some of the biggest brands in the world. 

GA4 Migration

More recently, with the launch of GA4,  you are now looking for training and/ or GA4 consultation so you understand the new model, and know how to apply it to your business.

I use The Helicopter Method to break this work down into phases to identify how I can map UA to GA4. 

The aim is to make sure your GA4 data collection and configuration gives you what you need, and is optimized to make use of all the upgraded features GA4 has to offer.


Now, I have signed a lot of NDA’s so I can’t really name drop who I work with (I don’t want to get sued!), but, I have a great privilege to be trusted by agencies to help them with their clients GA Audits and Measurement Plans .

You may be an agency that has a project for a client, but you don’t have the skill set internally to include this. Or, you have an overflow of work and need an extra set of hands. For this type of work, with an NDA in place, I work as a ghost,  the client has no idea I am working on the project. If you are an agency and you need a discreet and trusted set of hands to help your measurement services, get in touch.

I have had the pleasure of creating and delivering digital marketing training programmes over my career for General Assembly, The IDM, IDSI, B2B Marketing and various UK universities. Now with my Coloring in Department hat on, I focus on delivering training directly to brands on the following topics:

The whole point of my training is to give your teams the confidence to understand and use the measurement tools in your business.

Having been in the training industry for a decade now, I am used to standing up in a room full of strangers sharing my knowledge on a topic. In 2018 I started to speak at conferences and have been booked to speak in the UK, Europe and the USA.

It is always an honour to be invited to speak at a conference, I am keen on being part of events that share my values and are actively working towards an accessible and inclusive event.

Book me to speak at your event. 

Jill has really helped us with our measurement strategy. From GA audits to find where we can improve, to analytics and data visualization training to make sure my team is as up to date as possible. The team has loved working with her. Always full of energy and she has a great way of explaining things in plain english

April Wang , VP Marketing Bandwidth 

“Hands-down guaranteed to be one of the best-rated speakers at your event. Jill is without a doubt, among the smartest and most authoritative speakers on analytics in the industry.”

Mark Scully, Learn Inbound

We brought Jill in to train the team on GA4. If you’re any way interested in how we are going to measure performance in the near future, I would strongly recommend checking out Jill’s training

Sean Markey, Head of SEO Wolfgang Digital

Some Of The Brands I Have Helped

Brands I have Created Courses and Content For